Citas bibligráficas
Cabellos, M., (2022). Responsabilidad social empresarial en la imagen corporativa de la empresa de transportes Ave Fénix S.A.C Trujillo 2021 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/18929
Cabellos, M., Responsabilidad social empresarial en la imagen corporativa de la empresa de transportes Ave Fénix S.A.C Trujillo 2021 []. PE: Universidad Nacional de Trujillo; 2022. https://hdl.handle.net/20.500.14414/18929
@misc{sunedu/3691508,
title = "Responsabilidad social empresarial en la imagen corporativa de la empresa de transportes Ave Fénix S.A.C Trujillo 2021",
author = "Cabellos Garcia, Miguel Angel",
publisher = "Universidad Nacional de Trujillo",
year = "2022"
}
ABSTRACT The purpose of this research work was to determine the degree of influence of corporate social responsibility on the corporate image of Empresa de Transportes Ave Fénix S.A.C Trujillo 2021. The problem was: What is the degree of influence of corporate social responsibility on the corporate image of Empresa de Transportes Ave Fénix S.A.C Trujillo 2021? whose hypothesis was: Corporate social responsibility has a high degree of influence on the corporate image of Empresa de Transportes Ave Fénix S.A.C Trujillo 2021. The general objective: Determine the degree of influence of corporate social responsibility on the corporate image of Empresa de Transportes Ave Fénix S.A.C Trujillo 2021. The research design was: Non-experimental, cross-sectional, descriptive - correlational. The technique for data collection was the survey. It was concluded that corporate social responsibility has a high degree of influence on the corporate image of Empresa de Transportes Ave Fénix S.A.C Trujillo 2021, this by obtaining a Spearman correlation coefficient = 0.897, which indicates that there is a good correlation between the two variables, see table 3.33.
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