Bibliographic citations
Cusquisiban, J., (2023). Estrategias de marketing y ventas por servicios de atención de siniestros vehiculares del Concesionario Autonort Trujillo, S.A.C., 2022 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/19521
Cusquisiban, J., Estrategias de marketing y ventas por servicios de atención de siniestros vehiculares del Concesionario Autonort Trujillo, S.A.C., 2022 []. PE: Universidad Nacional de Trujillo; 2023. https://hdl.handle.net/20.500.14414/19521
@misc{sunedu/3691015,
title = "Estrategias de marketing y ventas por servicios de atención de siniestros vehiculares del Concesionario Autonort Trujillo, S.A.C., 2022",
author = "Cusquisiban Shapiama, Julio César",
publisher = "Universidad Nacional de Trujillo",
year = "2023"
}
ABSTRACT This research work was prepared to determine the relationship between marketing strategies and sales for vehicle accident care services of the Autonort Trujillo S.A.C. dealer, 2022. This study considers a descriptive - correlational cross-sectional design. The population was made up of 608 clients from the vehicle accident area, from October 2021 to March 2022, of the Autonort Trujillo S.A.C. Concessionaire, taking a simple random sample of 236 clients. For data collection, two questionnaires were applied, one on marketing strategies and the other on sales. These questionnaires were validated by expert judgment and with a Cronbach's Alpha reliability test. The collected data was submitted to the non-parametric Rho Spearman correlation test to test the hypothesis, the result was 0.749 with a P value of 0.00 (p< 0.05), therefore, the null hypothesis is rejected, and the hypothesis is accepted. alternate. Therefore, it is concluded that there is an average positive correlation between the variables, that is, the greater the marketing strategies, the greater the sales and viceversa.
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