Bibliographic citations
Estela, E., (2021). Endomarketing y compromiso organizacional en la cooperativa de ahorro y crédito Santo Cristo de Bagazán, Moyobamba - 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/20157
Estela, E., Endomarketing y compromiso organizacional en la cooperativa de ahorro y crédito Santo Cristo de Bagazán, Moyobamba - 2020 []. PE: Universidad Nacional de Trujillo; 2021. https://hdl.handle.net/20.500.14414/20157
@misc{sunedu/3689072,
title = "Endomarketing y compromiso organizacional en la cooperativa de ahorro y crédito Santo Cristo de Bagazán, Moyobamba - 2020",
author = "Estela Mantilla, Edwin Smith",
publisher = "Universidad Nacional de Trujillo",
year = "2021"
}
ABSTRACT The general objective of the research is to determine the relationship between endomarketing and organizational commitment in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba; The non-experimental design was used, corresponding to a correlational descriptive investigation; The population and sample is made up of collaborators from the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba, with the agency having 22 collaborators. The survey was used as a technique, and the instrument that was applied was the questionnaire. As results, 40.91% of the collaborators indicated that the level of endomarketing in the Cooperativa de Ahorro y Crédito Santo Cristo de Bagazán, Moyobamba is medium; 40.91% of the collaborators indicated that the level of organizational commitment is medium. The main conclusion is that Spearman's Rho correlation coefficient is 0.815, and a degree of statistical significance of p <0.05, therefore, the null hypothesis is rejected and the hypothesis under study is accepted, determining that: The relationship between endomarketing and organizational commitment in the Santo Cristo de Bagazán Savings and Credit Cooperative, Moyobamba, is direct and significant.
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