Bibliographic citations
Pajares, R., (2021). Formulación de un plan estratégico para el logro de posicionamiento haciendo uso de metodologías de planeamiento estratégico y design thinking en una PYME del sector de servicios de tecnología [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655655
Pajares, R., Formulación de un plan estratégico para el logro de posicionamiento haciendo uso de metodologías de planeamiento estratégico y design thinking en una PYME del sector de servicios de tecnología [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655655
@misc{sunedu/3660306,
title = "Formulación de un plan estratégico para el logro de posicionamiento haciendo uso de metodologías de planeamiento estratégico y design thinking en una PYME del sector de servicios de tecnología",
author = "Pajares Zuzunaga, Rodrigo Alessandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In the 70's, the technology sector was opened, the same that has had an important growth and that was consolidated as a fundamental and strategic part of an organization at the end of the 80's, with the use of mobile computers and the Internet. This shows a potential market and, therefore, a strategic plan will be formulated to achieve positioning making use of strategic planning methodologies and design thinking for the company CA Solutions. In Chapter I, the theoretical framework that includes the definition of the technique to use, the presentation of the company and the identification of the central problem, based on literature and situational analysis, will be developed. In Chapter II, the State of the Art will be developed, which includes ten scientific articles that support the causes and the problem identified, as well as the technique to be used. Chapter III will detail the step by step of the proposed solution, dividing it into sequenced stages applying the design thinking methodology in its development and presenting the indicators to be measured. In Chapter IV the validation of the implemented proposal will be developed, through the measurement of the indicators raised in the previous chapter and the inclusion of sustainability activities that ensure compliance with the objectives. In Chapter V, the impact analysis of the implemented proposal will be carried out, qualitatively and quantitatively. Finally, it will end by developing the conclusions and recommendations of the work carried out.
This item is licensed under a Creative Commons License