Citas bibligráficas
Llontop, V., Yangali, D. (2023). La Transformación Digital y su relación con la Satisfacción del Cliente en las bodegas de Lima Metropolitana, año 2022 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673566
Llontop, V., Yangali, D. La Transformación Digital y su relación con la Satisfacción del Cliente en las bodegas de Lima Metropolitana, año 2022 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/673566
@misc{sunedu/3656421,
title = "La Transformación Digital y su relación con la Satisfacción del Cliente en las bodegas de Lima Metropolitana, año 2022",
author = "Yangali Lluen, Diego Alfonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The main objective of the study was "to determine the relationship of digital transformation with customer satisfaction in the wineries of Metropolitan Lima." The methodology was a correlational work, because it is desired to demonstrate the existence between Digital Transformation and Customer Satisfaction. On the other hand, the research is of a non-experimental design, because neither of the two study variables will be manipulated, but rather the real state of each of our variables from the study's sample space will be used. In the study of this work, the sample is made up of 385 wineries in metropolitan Lima. The information that was collected was with the instrument of questionnaires via on-line to the wineries of Metropolitan Lima, which were previously built by the authors Agostino and Costantini (2021) and Mejias and Manique (2011), the survey applied, had 12 and 21 items respectively, the Likert scale was used for each survey. It was possible to analyze the total data acquired by means of figures, SPSS V26 graphs and tables, finally by Microsoft Excel. The results obtained through the Spearman Coefficients for each hypothesis were accepted, since the statistical data did not show evidence to reject any of them. It was concluded that the two correlation variables digital transformation and customer satisfaction in warehouses in Metropolitan Lima, in the year 2022 there is a considerable positive correlation. Finally, it is concluded that the digital transformation is related to customer satisfaction in the wineries of Metropolitan Lima, year 2022.
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