Bibliographic citations
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Gálvez, C., López, C. (2023). Manual de marca y diseño de prototipo para Linguify, una extensión de Google Chrome [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19760
Gálvez, C., López, C. Manual de marca y diseño de prototipo para Linguify, una extensión de Google Chrome []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19760
@misc{sunedu/3644934,
title = "Manual de marca y diseño de prototipo para Linguify, una extensión de Google Chrome",
author = "López Linares, César Felipe",
publisher = "Universidad de Lima",
year = "2023"
}
Title: Manual de marca y diseño de prototipo para Linguify, una extensión de Google Chrome
Authors(s): Gálvez Zegarra, Claudia Sofía; López Linares, César Felipe
Advisor(s): Bernal Quijano, Miguel Gustavo
Keywords: Marcas comerciales; Arte publicitario; Trademarks; Commercial art
OCDE field: https://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2023
Institution: Universidad de Lima
Abstract: El presente trabajo se desarrolló en el marco de la preparación para obtener el título
profesional de Licenciados en Comunicación. Se trata de dos materiales comunicativos:
el Manual de marca y el Diseño del prototipo de Linguify, una extensión para Google
Chrome. Linguify nace con la misión de brindar la asistencia más efectiva y entendible
para el mejoramiento de la pronunciación del idioma inglés. La herramienta permite
esto mediante la escritura fonética, samples de audio y diagramas, así como los
sinónimos, la definición y la traducción de cada palabra. Los objetivos trazados para
este proyecto fueron crear una personalidad de marca que el 70% de nuestro público
objetivo identifique a través de los productos comunicativos, y que el 80% del mismo
considere emplear Linguify como herramienta educativa de forma continua a partir de
su interacción con los mensajes y materiales gráficos. Luego de un año, se logró
cumplir estos objetivos mediante la creación de una marca coherente, amigable, sencilla
y pragmática presente en la identidad gráfica, la experiencia de usuario y la interfaz de
la extensión.
The present work was developed within the framework of the preparation to obtain the professional title of Graduates in Communication. This involves two communicative materials: the Brand Manual and the Prototype Design for Linguify, a Google Chrome extension. Linguify was born with the mission of providing the most effective and understandable assistance to improve the pronunciation of the English language. The tool enables this by generating the phonetic writing, audio samples and diagrams, as well as the synonyms, definition and translation of each word in English. The objectives set for this project were to create a brand personality that 70% of our target audience identifies through our communicative products, and that 80% of them consider using Linguify as an educational tool on an ongoing basis based on their interaction with the messages and graphic materials from the brand. After a year, these objectives were achieved through a friendly, simple and pragmatic brand personality present in the graphic identity, the user experience and the interface of the extension.
The present work was developed within the framework of the preparation to obtain the professional title of Graduates in Communication. This involves two communicative materials: the Brand Manual and the Prototype Design for Linguify, a Google Chrome extension. Linguify was born with the mission of providing the most effective and understandable assistance to improve the pronunciation of the English language. The tool enables this by generating the phonetic writing, audio samples and diagrams, as well as the synonyms, definition and translation of each word in English. The objectives set for this project were to create a brand personality that 70% of our target audience identifies through our communicative products, and that 80% of them consider using Linguify as an educational tool on an ongoing basis based on their interaction with the messages and graphic materials from the brand. After a year, these objectives were achieved through a friendly, simple and pragmatic brand personality present in the graphic identity, the user experience and the interface of the extension.
Link to repository: https://hdl.handle.net/20.500.12724/19760
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Bernal Quijano, Miguel Gustavo; Miranda Del Solar, Manuel Vicente; Guzmán Martinez, José Miguel
Register date: 25-Jan-2024
This item is licensed under a Creative Commons License