Bibliographic citations
Jihuallanca, L., Quispe, V. (2023). Factores que influyen la compra medicamentos de marca y genérico de los clientes de la botica San Santiago Puno – 2022 [Universidad Privada de Huancayo Franklin Roosevelt]. http://hdl.handle.net/20.500.14140/1362
Jihuallanca, L., Quispe, V. Factores que influyen la compra medicamentos de marca y genérico de los clientes de la botica San Santiago Puno – 2022 []. PE: Universidad Privada de Huancayo Franklin Roosevelt; 2023. http://hdl.handle.net/20.500.14140/1362
@misc{sunedu/3629246,
title = "Factores que influyen la compra medicamentos de marca y genérico de los clientes de la botica San Santiago Puno – 2022",
author = "Quispe Quispe, Vilma Nelida",
publisher = "Universidad Privada de Huancayo Franklin Roosevelt",
year = "2023"
}
The objective of this research is. To determine the main factors that influence the decision to purchase brand and generic drugs of the customers of the San Santiago S.A.C. drugstore, Puno, 2022. Methodology. This is a basic descriptive, observational, retrospective study. The population will be made up of the customers of the San Santiago S.A.C. drugstore. The sample consisted of 162 customers. The validation of the instrument was by Expert Judgment. Results. Among the sociodemographic characteristics of the clients of the San Santiago S.A.C. drugstore in the city of Puno, 50.6% are male and 49.4% are female; within the age group, 61.7% are between 18 and 35 years old; and 60.5% have a university education.
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