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Title: Posicionamiento de marca y la gestión comercial en la empresa de calzado Josué Valverde E. I. R. L. Trujillo-Perú 2023
Advisor(s): Rodríguez Castillo, María Soledad
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.01
Issue Date: 13-Jul-2023
Institution: Universidad Privada del Norte
Abstract: This study aims to determine the relationship between brand positioning and commercial management in the footwear company Josué Valverde E. I. R.L Trujillo - Peru 2023, the variables were worked with the dimensions: differentiation, customer satisfaction and level of recommendation intention, for commercial management, sales, commercial strategy and aftersales service were chosen. On the other hand, the research methodology is descriptive with a nonexperimental design, it also presents a correlational scope and a quantitative approach. Due to its nature, it is applied research with a cross-sectional scope. The population of the study is constituted by the clients of the company Josué Valverde E.I.R.L. of which a finite sample of 158 clients has been considered. For data collection technique was used as a survey and as an instrument the structured questionnaire of 18 questions using the Likert scale in the sequence of 1 to 5. Finally, the results indicate that there is a direct correlation between the variables of study, with a Rho value = 0.792, then we can affirm the relationship between brand positioning and business management.
Note: Trujillo El Molino
Discipline: Administración y Negocios Internacionales
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración y Negocios Internacionales
Juror: Maguiña Rivero, Omar Fabricio; Paredes León, Francisco Jesús; Cotrina Villar, Aldo
Register date: 2-Feb-2024; 2-Feb-2024



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