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Rodríguez Castillo, María Soledad
Rojas Siccha, Deivi
Vasquez Valverde, Pierina Alexandra
2024-02-02T05:17:05Z
2024-02-02T05:17:05Z
2024-02-02T05:17:05Z
2024-02-02T05:17:05Z
2023-07-13
Rojas, D., & Vasquez, P. A. (2023). Posicionamiento de marca y la gestión comercial en la empresa de calzado Josué Valverde E. I. R. L. Trujillo-Perú 2023 [Tesis de licenciatura, Universidad Privada del Norte]. Repositorio de la Universidad Privada del Norte. https://hdl.handle.net/11537/35786 (es_PE)
658.8 ROJA 2023 (es_PE)
https://hdl.handle.net/11537/35786
Trujillo El Molino (sede)
This study aims to determine the relationship between brand positioning and commercial management in the footwear company Josué Valverde E. I. R.L Trujillo - Peru 2023, the variables were worked with the dimensions: differentiation, customer satisfaction and level of recommendation intention, for commercial management, sales, commercial strategy and aftersales service were chosen. On the other hand, the research methodology is descriptive with a nonexperimental design, it also presents a correlational scope and a quantitative approach. Due to its nature, it is applied research with a cross-sectional scope. The population of the study is constituted by the clients of the company Josué Valverde E.I.R.L. of which a finite sample of 158 clients has been considered. For data collection technique was used as a survey and as an instrument the structured questionnaire of 18 questions using the Likert scale in the sequence of 1 to 5. Finally, the results indicate that there is a direct correlation between the variables of study, with a Rho value = 0.792, then we can affirm the relationship between brand positioning and business management. (es_PE)
Tesis (es_PE)
application/pdf (es_PE)
application/msword (es_PE)
spa (es_PE)
Universidad Privada del Norte (es_PE)
4% (conformsto)
info:eu-repo/semantics/restrictedAccess (es_PE)
Repositorio Institucional - UPN (es_PE)
Universidad Privada del Norte (es_PE)
Customer satisfaction (es_PE)
Commercial strategy (es_PE)
Differentiation (es_PE)
Posicionamiento de la marca (es_PE)
Administración (es_PE)
Industria del calzado (es_PE)
Gestión comercial (es_PE)
Brand positioning (es_PE)
Commercial management (es_PE)
Posicionamiento de marca y la gestión comercial en la empresa de calzado Josué Valverde E. I. R. L. Trujillo-Perú 2023 (es_PE)
info:eu-repo/semantics/bachelorThesis (es_PE)
Universidad Privada del Norte. Facultad de Negocios (es_PE)
Administración y Negocios Internacionales (es_PE)
Título Profesional (es_PE)
Licenciado en Administración y Negocios Internacionales (es_PE)
PE (es_PE)
https://purl.org/pe-repo/ocde/ford#5.02.01 (es_PE)
http://purl.org/pe-repo/renati/level#tituloProfesional (es_PE)
18107224
https://orcid.org/0000-0001-7508-6708 (es_PE)
72790460
71212027
413316 (es_PE)
Maguiña Rivero, Omar Fabricio
Paredes León, Francisco Jesús
Cotrina Villar, Aldo
http://purl.org/pe-repo/renati/type#tesis (es_PE)
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