Citas bibligráficas
Vargas, K., (2021). Estrategias de marketing relacional para fidelizar a los clientes D’ Valeri Boutique Trujillo - 2020 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/7368
Vargas, K., Estrategias de marketing relacional para fidelizar a los clientes D’ Valeri Boutique Trujillo - 2020 [Tesis]. PE: Universidad Privada Antenor Orrego; 2021. https://hdl.handle.net/20.500.12759/7368
@misc{sunedu/3587594,
title = "Estrategias de marketing relacional para fidelizar a los clientes D’ Valeri Boutique Trujillo - 2020",
author = "Vargas Sagastegui, Karolay Angie",
publisher = "Universidad Privada Antenor Orrego",
year = "2021"
}
The general objective of this research is to propose relationship marketing strategies to achieve the loyalty of Boutique D ’Valeri clients in the city of Trujillo. The population under study consisted of 100 clients; a sample of 43 clients was established through non-probability sampling by expert judgment. Likewise, the survey technique and the questionnaire were used as an instrument. The applied research design was descriptive, obtaining the following as main results: Lack of customer service by employees, who did not receive adequate training, causing dissatisfaction to customers; It was also identified that the services offered do not exceed customer expectations, lack of promotions, which generated fewer visits and purchases. According to these results, relational marketing strategies are proposed aimed at providing good customer service, with better handling of complaints and claims, offering incentives and benefits, updating the Facebook page, as well as maintaining interactive communication with customers to retain them and attract potential customers.
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