Citas bibligráficas
Castillo, A., Rojas, J. (2023). Valor percibido y lealtad de los clientes de la plataforma Netflix en la ciudad de Piura 2022 [Tesis, Universidad Privada Antenor Orrego]. https://hdl.handle.net/20.500.12759/12672
Castillo, A., Rojas, J. Valor percibido y lealtad de los clientes de la plataforma Netflix en la ciudad de Piura 2022 [Tesis]. PE: Universidad Privada Antenor Orrego; 2023. https://hdl.handle.net/20.500.12759/12672
@misc{sunedu/3587282,
title = "Valor percibido y lealtad de los clientes de la plataforma Netflix en la ciudad de Piura 2022",
author = "Rojas Garabito, José Luis Gerardo",
publisher = "Universidad Privada Antenor Orrego",
year = "2023"
}
The wide acceptance of the streaming platforms and its intense competence motivated this research which focused on Netflix, the pioneer streaming platform. As a main objective it looked for settle the relationship between the perceived value and the loyalty of the users of the referred streaming platform. It was an applied, cross section and correlational research. A survey was used as technique and it Works with 384 users of Netflix who answer a 26 questionnaire with múltiples choive and answers with a Liker type scale. This instrument evaluated both the perceived value of the users with Netflix and the loyalty with the platform. The data were collected and sumitted to the Spearman Rho test because they did not follow a normal distribution. The results indicate that the perceived value and the loyalty of the users of Netflix have a weak and positive relationship when obtaining 0.000 (p < 0,05) significance and a 0.305 Spearman coefficient
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