Bibliographic citations
Cubas, H., Cruz, L. (2023). Estrategia de Marketing de la marca Koplast Industrial en el canal de distribución ferretera [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/670002
Cubas, H., Cruz, L. Estrategia de Marketing de la marca Koplast Industrial en el canal de distribución ferretera [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/670002
@misc{sunedu/3566896,
title = "Estrategia de Marketing de la marca Koplast Industrial en el canal de distribución ferretera",
author = "Cruz Llontop, Lesly Nicole",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
This document describes the origin of the Peruvian company Koplast Industrial, the third leading factory in the construction sector in the field of pipes and connections. Its business model is developed specifically in the hardware distribution channel of the Peruvian market based on the product image relaunch project: Koplast headband with Heat Transfer technology for commercial line of PVC pipes. Within the dizzying growth that Koplast Industrial has achieved within the sector, it has seen the need to capitalize on opportunities and develop both commercial and marketing strategies that help strengthen its brand positioning and increase the profitability of its traditional hardware channel. One of the marketing strategies for the projected growth in 2024 is the aforementioned project, which throughout the work will be developed with its own analysis of its channel, the analysis of its consumer behavior, the strategic formulation of the project and finally a SAVE value proposition applied to marketing in the construction and commodities industry that will differentiate it from the rest of the competitors in the sector.
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