Citas bibligráficas
Crispin, S., Salcedo, J. (2023). Los servicios de publicidad de influencers del sector gaming y el tratamiento del impuesto a la renta de Lima Metropolitana, año 2022. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/669123
Crispin, S., Salcedo, J. Los servicios de publicidad de influencers del sector gaming y el tratamiento del impuesto a la renta de Lima Metropolitana, año 2022. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2023. http://hdl.handle.net/10757/669123
@misc{sunedu/3479474,
title = "Los servicios de publicidad de influencers del sector gaming y el tratamiento del impuesto a la renta de Lima Metropolitana, año 2022.",
author = "Salcedo Morote, Jeremy Josser",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2023"
}
The present research work was carried out with the purpose of determining the impact of influencers' advertising services and the income tax treatment in the gaming sector in Metropolitan Lima, year 2022. The study has a non-experimental - transactional design, due to the fact that the variables will be observed and interpreted. In addition, a correlational - causal research scope has been used, likewise, the research approach is mixed because it contemplates both qualitative and quantitative as part of this research. For the qualitative research, four in-depth interviews were conducted with experts, which are composed of 12 questions related to each variable. On the other hand, for the quantitative research, a survey was developed consisting of 18 premises addressed to gaming sector influencers, the survey was conducted to twenty-nine content creators in the gaming sector of the main social networks. With the results obtained in the surveys, a statistical analysis was performed to validate both the general and specific hypotheses. Finally, through the analysis it was possible to conclude that the services provided by influencers do have implications in the treatment of income tax in the gaming sector, Metropolitan Lima, year 2022.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons