Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
Rabl, W., Wang, D., Rodrigo, P., Lennart, B. (2023). Killa Vive Verde consulting report [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24969
Rabl, W., Wang, D., Rodrigo, P., Lennart, B. Killa Vive Verde consulting report []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24969
@mastersthesis{sunedu/3456065,
title = "Killa Vive Verde consulting report",
author = "Lennart, Benjamin Peters",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Title: Killa Vive Verde consulting report
Authors(s): Rabl, Wolfgang Knut; Wang, Donghui; Rodrigo Antonio, Porta Oñate; Lennart, Benjamin Peters
Advisor(s): Sanchez Paredes, Sandro Alberto
Keywords: Comunidades nativas--Perú; Pequeñas y medianas empresas--Perú; Consultores de empresas--Planificación estratégica; Artesanos peruanos
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 15-May-2023
Institution: Pontificia Universidad Católica del Perú
Abstract: This paper focuses on the analysis of Killa Vive Verde, a SME working with the
Shawan Rama and the Shipibo Konibo communities to create products. The company has
been facing production issues and needed advice how they can increase the production output
of the indigenous artisans.
After consulting with experts in the field, as well as surveying over 80 people familiar
with Peruvian culture and buying norms, the current market trend and consumer thoughts
could be identified.
After many insightful meetings with the company, coupled with literature review and
the qualitative & quantitative research, 4 potential solutions were identified. Two targeted of
the motivation of the artisans, laying focus on the motivation of the communities. One
focused on creating a partnership with another community to increase the artisans working in
the production process. The final recommendation explored the option of increasing access to
innovative tools which speed up production and stabilise communication.
Link to repository: http://hdl.handle.net/20.500.12404/24969
Discipline: Administración de Negocios
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Maestro en Administración de Negocios
Juror: Sandro Alberto Sanchez Paredes; Nicolás Andrés Núñez Morales; Rafael Alejandro Fernandez Concha
Register date: 15-May-2023; 15-May-2023
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.