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Sanchez Paredes, Sandro Alberto
Rabl, Wolfgang Knut
Wang, Donghui
Rodrigo Antonio, Porta Oñate
Lennart, Benjamin Peters
2023-05-15T21:02:58Z
2023-05-15T21:02:58Z
2023-05-15T21:02:58Z
2023-05-15T21:02:58Z
2022
2023-05-15
http://hdl.handle.net/20.500.12404/24969
This paper focuses on the analysis of Killa Vive Verde, a SME working with the Shawan Rama and the Shipibo Konibo communities to create products. The company has been facing production issues and needed advice how they can increase the production output of the indigenous artisans. After consulting with experts in the field, as well as surveying over 80 people familiar with Peruvian culture and buying norms, the current market trend and consumer thoughts could be identified. After many insightful meetings with the company, coupled with literature review and the qualitative & quantitative research, 4 potential solutions were identified. Two targeted of the motivation of the artisans, laying focus on the motivation of the communities. One focused on creating a partnership with another community to increase the artisans working in the production process. The final recommendation explored the option of increasing access to innovative tools which speed up production and stabilise communication. (es_ES)
eng (es_ES)
Pontificia Universidad Católica del Perú (es_ES)
info:eu-repo/semantics/closedAccess (es_ES)
Comunidades nativas--Perú (es_ES)
Pequeñas y medianas empresas--Perú (es_ES)
Consultores de empresas--Planificación estratégica (es_ES)
Artesanos peruanos (es_ES)
Killa Vive Verde consulting report (es_ES)
info:eu-repo/semantics/masterThesis (es_ES)
Pontificia Universidad Católica del Perú. CENTRUM (es_ES)
Administración de Negocios (es_ES)
Maestría (es_ES)
Maestro en Administración de Negocios (es_ES)
PE (es_ES)
https://purl.org/pe-repo/ocde/ford#5.02.04 (es_ES)
https://purl.org/pe-repo/renati/level#maestro (es_ES)
09542193
https://orcid.org/0000-0002-6155-8556 (es_ES)
70411493
C4VWCTV6T
AUT / AP0281233
EJ4365157
413207 (es_ES)
Sandro Alberto Sanchez Paredes (es_ES)
Nicolás Andrés Núñez Morales (es_ES)
Rafael Alejandro Fernandez Concha (es_ES)
https://purl.org/pe-repo/renati/type#tesis (es_ES)
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