Citas bibligráficas
DE, C., (2021). EL MARKETING VIRAL COMO ESTRATEGIA DE GESTIÓN DEL VISITADOR MÉDICO EN LIMA- PERÚ 2019 [Tesis, Universidad Peruana de Ciencias e Informática]. http://repositorio.upci.edu.pe/handle/upci/308
DE, C., EL MARKETING VIRAL COMO ESTRATEGIA DE GESTIÓN DEL VISITADOR MÉDICO EN LIMA- PERÚ 2019 [Tesis]. : Universidad Peruana de Ciencias e Informática; 2021. http://repositorio.upci.edu.pe/handle/upci/308
@misc{sunedu/3399255,
title = "EL MARKETING VIRAL COMO ESTRATEGIA DE GESTIÓN DEL VISITADOR MÉDICO EN LIMA- PERÚ 2019",
author = "DE LA PORTILLA SEMINARIO, CARLOS ALBERTO",
publisher = "Universidad Peruana de Ciencias e Informática",
year = "2021"
}
Viral Marketing is one of the most important tools of Digital Marketing, which has become relevant after social networks, applications and emails have expanded, and the world has experienced a growth in technology that has led to other forms of communication and also the ways of selling or how to promote a company or product. Under this great environment, the medical visit is not in excess of all this technology, since the medical visit is a strategy for the promotion of pharmaceutical products, it is a face-to-face communication system in which the medical visitor contacts the doctors who have assigned them in order to promote, publicize the technical specifications of prevention of a particular product and persuade the visited professional to prescribe the recommended product to their patients. The challenge of this research is how to reach the doctor, saving the limitations of time and space that professionals present, with proposals that are innovative, striking, that optimize costs and achieve the positioning of the product promoted through Viral Marketing. In the first part, the antecedents of Viral Marketing were presented, the objectives, the hypotheses, the variables of the study and the definition of basic terms were presented. In the second part, the methodological part of the study was raised. To then present the results, conclusions and recommendations. Keywords: Marketing, Strategy, Management, Medical Visit, Medical Visitor.
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