Citas bibligráficas
Rojas, M., (2021). La dirección de marketing y la gestión de la calidad en percepción de los clientes de la Corporación Inversiones Lys S.A. de la ciudad de Huancayo en el año 2020 [Tesis, Universidad Peruana de Ciencias e Informática]. http://repositorio.upci.edu.pe/handle/upci/268
Rojas, M., La dirección de marketing y la gestión de la calidad en percepción de los clientes de la Corporación Inversiones Lys S.A. de la ciudad de Huancayo en el año 2020 [Tesis]. : Universidad Peruana de Ciencias e Informática; 2021. http://repositorio.upci.edu.pe/handle/upci/268
@mastersthesis{sunedu/3397228,
title = "La dirección de marketing y la gestión de la calidad en percepción de los clientes de la Corporación Inversiones Lys S.A. de la ciudad de Huancayo en el año 2020",
author = "Rojas Vega, Michael Richar",
publisher = "Universidad Peruana de Ciencias e Informática",
year = "2021"
}
Marketing management affects all internal systems in organizations, the coordination of their activities is essential to eliminate interference and maximize profits. A marketing strategy looks at all areas of your selling activities and helps each one support the next, making sure all of your departments are on top of what each is doing. Understanding how to create an integrated marketing strategy will help you make better individual decisions regarding specific marketing tactics, and this improves the quality that your organization can deliver to the customer. The research succeeded in testing the working hypothesis: There is a significant positive relationship between marketing management and quality management in the perception of the clients of Corporación Inversiones Lys S.A. of the city of Huancayo in 2020. The study consisted of 76 clients of the company, the method used was quantitative and the design used was the correlational one, finding as a result a correlation of 0.967 between marketing management and quality management, which showed that, if there is a very strong relationship, with which we can affirm that if we carry the marketing management properly, quality management improves to the same extent.
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