Citas bibligráficas
Sanchez, J., Dioses, J. (2017). Mejoras en El Plan Estratégico Para La Ampliación del Mercado de Clientes Mou Conexión, San Miguel 2017 [Trabajo de investigación, Universidad Peruana de las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/469
Sanchez, J., Dioses, J. Mejoras en El Plan Estratégico Para La Ampliación del Mercado de Clientes Mou Conexión, San Miguel 2017 [Trabajo de investigación]. : Universidad Peruana de las Américas; 2017. http://repositorio.ulasamericas.edu.pe/handle/upa/469
@misc{sunedu/3336648,
title = "Mejoras en El Plan Estratégico Para La Ampliación del Mercado de Clientes Mou Conexión, San Miguel 2017",
author = "Dioses Ramirez, Jerime Surami",
publisher = "Universidad Peruana de las Américas",
year = "2017"
}
This research paperwork has been based on the development of improvements in the Strategic Plan that MOU CONEXION possess, with the purpose of achieving the expansion of the customer market. This one do not have a market to which, as a first instance, will be directed, that allows the development of its sales forced and customer service. Achieving a market expansion for MOU CONEXION, will contribute to the positioning and its permanence over time, as the development and profitability of the company. The realization of this research paperwork has been identified and proposed principally to focuse on the Olivos District. In this area there is a high growth of L&ME (Little & Medium Enterprise) that we are interested in getting their attention. In order to fulfill the objectives that has been planned, different models were proposed such as the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix, the 5 forces of PORTER, the realization of the 8P Marketing Mix and an INTERNAL and EXTERNAL analysis of the company.
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MEJORAS EN EL PLAN ESTRATÉGICO PARA LA AMPLIACIÓN DEL MERCADO DE CLIENTES MOU CONEXIÓN, SAN MIGUEL 2017.pdf Acceso restringido | 879.28 kB | Adobe PDF | Visualizar/Abrir Solicita una copia |
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