Citas bibligráficas
Tello, K., (2022). Demanda internacional para la exportación de café verde en grano en la Cooperativa Cedros Café - Cajamarca, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31901
Tello, K., Demanda internacional para la exportación de café verde en grano en la Cooperativa Cedros Café - Cajamarca, 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31901
@misc{sunedu/3327750,
title = "Demanda internacional para la exportación de café verde en grano en la Cooperativa Cedros Café - Cajamarca, 2021",
author = "Tello Zavala, Karla Ysabel",
publisher = "Universidad Privada del Norte",
year = "2022"
}
The general objective of the research is to analyze the international demand for the export of green coffee beans in the Cedros Café cooperative, Cajamarca, 2021. It worked with a quantitative approach and a non-experimental - cross-sectional design, using documentary data from 2016 to 2020 using as reference trade intelligence sources such as Trade Map, SUNAT, Market Access Map and CIA World Factbook. The necessary data was collected to determine and analyze the validated quantitative attributes and use them in the macro-segmentation instrument, detailing the list with the top 20 countries that represent more than 80% of imports of green coffee beans, the top 5 countries with the highest score and positive indices for future target market were preliminarily obtained which are: United States, Switzerland, China, Poland and Malaysia; then a qualitative evaluation was carried out using PESTEL where the United States obtained the highest score and managed to position itself as the best target market option for coffee exports. It`s concluded that when analyzing the international prices for the international demand for the export of green coffee beans, the profit margin is within the viability policies for the Cedros Café Cooperative.
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