Citas bibligráficas
Vivar, M., Sanchez, E. (2022). Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31591
Vivar, M., Sanchez, E. Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31591
@misc{sunedu/3310012,
title = "Estrategia de marketing digital para el posicionamiento de la empresa Ares Extreme S. R. L., 2022",
author = "Sanchez Castillo, Erick Daniel",
publisher = "Universidad Privada del Norte",
year = "2022"
}
In the present research work entitled "Digital marketing strategies for the positioning of the company Ares Extreme S.R.L., 2022". Whose general objective shows the relationship between digital marketing and positioning of the company. The design that was applied was a cross-sectional correlational descriptive, incidentally, a quantitative approach. The population consisted of 23 employees of the Ares Extreme company, since the sample is less than 50 individuals, it is taken into account that the sample and the population are equivalent. The data collection technique used was through the application of the survey itself, to determine the relationship between both research variables. The procedure was the delivery of surveys of 22 questions to the sample of 23 collaborators, therefore the anonymous responses were organized in Excel, and then processed to the statistical system SPSSVersion26. Finally, these data were established through tables, figures and the application of hypothesis testing statistics to test their validity. Regarding the results obtained, the general hypothesis is verified, which indicates the relationship between digital marketing and positioning of the company Ares Extreme S.R.L., 2022; since the significance value was “0.000” (bilateral sig.), that is, a value less than the significance level (0.05), therefore, the alternate hypothesis H1 is accepted and the null hypothesis H0 is rejected. Likewise, the coefficient "0.722" was obtained, being a high positive correlation. In conclusion, the relationship between both variables is direct, so that digital marketing in the Paintball company also improves positioning.
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