Citas bibligráficas
Bravo-Mejía, A., Pelaez, L. (2021). El Customer experience y el Customer Satisfaction en relación al Repurchase Intention en E- commerce de la categoría de moda. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659842
Bravo-Mejía, A., Pelaez, L. El Customer experience y el Customer Satisfaction en relación al Repurchase Intention en E- commerce de la categoría de moda. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659842
@misc{sunedu/3132878,
title = "El Customer experience y el Customer Satisfaction en relación al Repurchase Intention en E- commerce de la categoría de moda.",
author = "Pelaez Lopez, Luis",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Since the start of the covid 19 pandemic, the market has undergone major changes, one of them, the rise of e-commerce. Consumers have changed and therefore companies have changed. All categories have had to develop online channel platforms to reach their consumer despite quarantines and social distancing, the growth of this channel has made more and more companies choose this medium to reach customers. The present research work aims to determine if the variables customer experience and customer satisfaction are related to the variable repurchase intention in E-commerce of the fashion category. The research will be of a quantitative type with a correlational and transversal scope. It will work with a sample of 400 people making up the population made up of men and women who make online purchases in the fashion sector.
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