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Title: Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021
Other Titles: Perceived value and consumer loyalty of healthy products in the peruvian market, Lima 2021
Advisor(s): García Salirrosas, Elizabeth Emperatriz
OCDE field: http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 14-Sep-2021
Institution: Universidad Peruana Unión
Abstract: The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing.
Note: Gestión estratégica empresarial; LIMA; Escuela de Posgrado
Discipline: Maestría en Administración de Negocios con Mención en Gestión Empresarial
Grade or title grantor: Universidad Peruana Unión. Unidad de Posgrado de Ciencias Empresariales
Grade or title: Maestra en Administración de Negocios con Mención en Gestión Empresarial
Juror: Luy Medina, Gloria Ivon; Ruiz Rodríguez, Margarita Jesús; Flores Gonzáles, Marcos Enrique; García Salirrosas, Elizabeth Emperatriz
Register date: 20-Sep-2021; 20-Sep-2021



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