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García Salirrosas, Elizabeth Emperatriz
Cisneros Sandoval, Wendy Elizabeth
Sandoval Castro, Jocabed
2021-09-20T16:47:36Z
2021-09-20T16:47:36Z
2021-09-20T16:47:36Z
2021-09-20T16:47:36Z
2021-09-14
http://repositorio.upeu.edu.pe/handle/20.500.12840/4759
Gestión estratégica empresarial (lineadeinvestigacion)
LIMA (sede)
Escuela de Posgrado (escuela)
The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing. (en_ES)
application/pdf (en_ES)
eng
Universidad Peruana Unión (en_ES)
info:eu-repo/semantics/openAccess (en_ES)
Attribution-NonCommercial-ShareAlike 3.0 Spain (*)
http://creativecommons.org/licenses/by-nc-sa/3.0/es/ (*)
Loyalty (en_ES)
Net Promoter Score (en_ES)
Perceived value (en_ES)
Healthy products (en_ES)
Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 (en_ES)
Perceived value and consumer loyalty of healthy products in the peruvian market, Lima 2021 (en_ES)
info:eu-repo/semantics/masterThesis (en_ES)
Universidad Peruana Unión. Unidad de Posgrado de Ciencias Empresariales (en_ES)
Maestría en Administración de Negocios con Mención en Gestión Empresarial (en_ES)
Maestra en Administración de Negocios con Mención en Gestión Empresarial (en_ES)
PE
PE (en_ES)
http://purl.org/pe-repo/ocde/ford#5.02.04 (en_ES)
http://purl.org/pe-repo/renati/nivel#maestro (en_ES)
09725194
https://orcid.org/0000-0003-4197-8438 (en_ES)
76790557
41024679
413127 (en_ES)
Luy Medina, Gloria Ivon
Ruiz Rodríguez, Margarita Jesús
Flores Gonzáles, Marcos Enrique
García Salirrosas, Elizabeth Emperatriz
http://purl.org/pe-repo/renati/type#tesis (en_ES)
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