Citas bibligráficas
Zúñiga, A., (2015). La violencia invisible en la comunicación : análisis de un anuncio televisivo estatal sobre el Baguazo [Universidad Antonio Ruiz de Montoya]. http://hdl.handle.net/20.500.12833/19
Zúñiga, A., La violencia invisible en la comunicación : análisis de un anuncio televisivo estatal sobre el Baguazo []. PE: Universidad Antonio Ruiz de Montoya; 2015. http://hdl.handle.net/20.500.12833/19
@misc{sunedu/3108657,
title = "La violencia invisible en la comunicación : análisis de un anuncio televisivo estatal sobre el Baguazo",
author = "Zúñiga Montaño, Almedra Lucero del Pilar",
publisher = "Universidad Antonio Ruiz de Montoya",
year = "2015"
}
In the context of social conflicts, communication oftentimes determines the direction that conflict is taking: either towards a solution or outbreaks of violence. This thesis analizes the Baguazo case as an example of a social conflict that has been badly handled from the government side and its communicational approach. Focal point is a television spot published by the Interior Ministry, in which it compromises its own capacity of conflict management by merely reproducing negative stereotypes of protesting citizens. This research seeks to demonstrate that the degrading language and the trivialization of indigenous struggle, among others, are identified as elements of cultural violence in the management of government communications in the social conflict in Bagua. These elements of cultural violence in the media contributed to the clash between Amazon Indians and the State.
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