Citas bibligráficas
Espinoza, D., (2021). Visibilización de los diseñadores freelance de la Asociación Peruana de Diseño (ASGRAP) a través del diseño persuasivo [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657272
Espinoza, D., Visibilización de los diseñadores freelance de la Asociación Peruana de Diseño (ASGRAP) a través del diseño persuasivo [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657272
@misc{sunedu/3093840,
title = "Visibilización de los diseñadores freelance de la Asociación Peruana de Diseño (ASGRAP) a través del diseño persuasivo",
author = "Espinoza Salvatierra, Daniela del Carmen",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present project has as a communication problem the lack of visibility of freelance designers belonging to the Peruvian Design Association (ASGRAP) towards the Peruvian entrepreneurial market, who, in turn, represent a job niche not yet exploited.It is intended to use graphic design as a tool for persuasion in order to create a space for exhibition and / or promotion of freelance designers, capable of generating memorable experiences that impact and influence but also adequately inform entrepreneurs in relation to the services of professionals. In addition, generate the possibility that entrepreneurs can have solid and competitive brands in a market in which an increase in entrepreneurship is increasingly evident.Thus, the graphic proposal is based on the complementation of the groups mentioned above: entrepreneurs and designers. We seek to merge the characteristics of those groups through various communication codes and a solid message construction that considers empathy as a fundamental characteristic within the process.The main results that emerged within this project were the lessons that the persuasive design tool left us as it strengthens the construction of the discourse during the creation of one. As well as the favorable understanding of users in relation to the services of freelance designers and the importance of graphic design in their brands.
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