Citas bibligráficas
Mittrany, S., Peralta, E., Rubianes, V., Aguirre, N., Flores, C. (2021). Desarrollo de proyecto de negocio Coffee Mate [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656896
Mittrany, S., Peralta, E., Rubianes, V., Aguirre, N., Flores, C. Desarrollo de proyecto de negocio Coffee Mate [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656896
@misc{sunedu/3093696,
title = "Desarrollo de proyecto de negocio Coffee Mate",
author = "Flores Torres, Christian Andres",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Our research job is about the development and the projection of our business plan, in which we created the brand “Coffee Mate” with the objective to offer organic Peruvian coffee with different flavors from the region of Junin through monthly subscription, the brand will have social support to different farmers through buying all the supplies at market price generating a fair trade for them. Using interviews as a tool to validate, it is possible to determinate that our product responds at the needs of a niche that cannot buy a good organic coffee in a simple way. Moreover, we develop each quadrant of the Business Model Canvas using different investigation tools. Our competitive advantage Coffee Mate has a lot of different flavors that cannot be find on a regular way, besides of providing the satisfaction to the customer of helping the farmers that are affected for the unfair low prices. In addition, it provides a unique and personal experience through the website of the brand, it is worth say that the store also contains other complementary products such as coffee makers and cups. Lastly, the research job will present the sales projections for the three years of duration of the project, with its own cash flow in which it details all the financing that the project requires to detail the evolution and the expenses of the project.
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