Citas bibligráficas
Roncal, C., Villegas, A., Weston, J., Arellano, C., Carbajal, M. (2020). Proyecto de alquiler de autos-Alquimass [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654801
Roncal, C., Villegas, A., Weston, J., Arellano, C., Carbajal, M. Proyecto de alquiler de autos-Alquimass [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654801
@misc{sunedu/3092956,
title = "Proyecto de alquiler de autos-Alquimass",
author = "Carbajal Vargas, Mauricio Gonzalo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Alquimass is a project carried out by students of the Peruvian University of Applied Sciences, with the function of being an intermediary between a car lessor and a lessee of the same property. In addition, we present ourselves as a 100% digital business. Likewise, as a first instance we will work through social networks to achieve our first sales. In the first part of the research project, the problem that Alquimass solves, the target audience and an analysis of the current environment will be explained in detail. Similarly, in the second part we are dedicated to explaining the marketing plan to be carried out to enter the market. Therefore, to validate our information, experiments have been carried out, consisting of interviews with potential users and experts.
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