Citas bibligráficas
Medina, X., Almonte, N. (2021). Factores que influyen en la e-satisfacción del cliente en plataformas de compra online de supermercados minoristas de Lima Metropolitana en los consumidores [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654584
Medina, X., Almonte, N. Factores que influyen en la e-satisfacción del cliente en plataformas de compra online de supermercados minoristas de Lima Metropolitana en los consumidores [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/654584
@misc{sunedu/3092804,
title = "Factores que influyen en la e-satisfacción del cliente en plataformas de compra online de supermercados minoristas de Lima Metropolitana en los consumidores",
author = "Almonte Ramos, Nicol Gianira",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this research is to obtain relevant information about the factors influencing online shopping customer satisfaction on online retail supermarket platforms. The research model was developed based on previous researches about the context of online grocery shopping. This work is based on eight hypotheses about the factors influencing online customer satisfaction in online platforms of retail supermarkets shopping in Metropolitan Lima, which will be described from the data obtained from the quantitative study carried out. The analyzes will show the influence of factors of electronic service quality (web design, customer service, quality of information, response time, transaction capability, security/privacy and delivery), online customer satisfaction and online customer loyalty.
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