Bibliographic citations
Villacorta, A., (2019). Estrategias de productos microfinancieros en relación a su valor de marca por parte de mujeres emprendedoras del NSE C de Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653431
Villacorta, A., Estrategias de productos microfinancieros en relación a su valor de marca por parte de mujeres emprendedoras del NSE C de Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/653431
@misc{sunedu/3092426,
title = "Estrategias de productos microfinancieros en relación a su valor de marca por parte de mujeres emprendedoras del NSE C de Lima Metropolitana",
author = "Villacorta López, Alessandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Women are currently considered as a market emergent. In the future, the impact of your labor contribution will be as great as the one the economies of China and India together, according to Ernst & Young and Peru 2021 (2017). Likewise, according to Mejía (2016) women are an excellent risk, proving that they make timely payments, unlike men, in addition to using loans effectively (Armendariz and Morduch 2010 in George 2014). For this reason, this research is focused on women from NSE C of Metropolitan Lima, and analyzes the product strategies of the microfinance system to understand how MFIs develop in Metropolitan Lima and how they impact on the development and empowerment of women and women. Finally how this falls on the brand value of these. In addition, it seeks to understand the existing barriers in the market and the opportunities of the sector so that in the future decision makers, financial system, academics, among others, make better decisions from their respective areas. The present investigation has a conclusive non-probabilistic mixed correlation methodology, for which the experience of 123 female entrepreneurs and the data collected directly from them were analyzed from interviews and surveys.
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