Citas bibligráficas
Hernández, C., (2019). ¿Cuáles son los factores que limitan la presencia femenina en la creatividad publicitaria? [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653236
Hernández, C., ¿Cuáles son los factores que limitan la presencia femenina en la creatividad publicitaria? [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/653236
@misc{sunedu/3089995,
title = "¿Cuáles son los factores que limitan la presencia femenina en la creatividad publicitaria?",
author = "Hernández Quispe, Carolina Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This article intends to show part of the reality of the configuration, at gender level, of the teams of the creativity departments in Lima advertising industry. It presents, at first, a theoretical research that covers the history of women in the working environment and specifically in advertising. This is supported by qualitative research carried out through the method of interviews with the heads of the industry. Thus, it is answered, inconclusively, which are the main factors that limit the female share in the creative departments of advertising agencies.
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