Citas bibligráficas
Nieto, A., Padilla, N. (2021). Diseño de identidad visual, estrategia digital y producción de contenidos para el nuevo emprendimiento “Encholadas” [Universidad de Lima]. https://hdl.handle.net/20.500.12724/15077
Nieto, A., Padilla, N. Diseño de identidad visual, estrategia digital y producción de contenidos para el nuevo emprendimiento “Encholadas” []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/15077
@misc{sunedu/3081303,
title = "Diseño de identidad visual, estrategia digital y producción de contenidos para el nuevo emprendimiento “Encholadas”",
author = "Padilla Caffarena, Natalia",
publisher = "Universidad de Lima",
year = "2021"
}
Encholadas is a new venture in the market that seeks to encourage the consumption of typical peruvian food by presenting it in an enchilada format. The current project consists of the design of the visual identity of the brand, the creation of a digital strategy for social media and the production of the brand's own content, looking forward to its launch on the market. The goal was to help the brand become known and build a cohesive and strategic digital presence. Hence, a launch campaign that included graphic pieces, photographs and videos was created. Lastly, a small section of lessons learned along the way is presented.
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