Citas bibligráficas
Camacho, S., Del, S., Eyzaguirre, M., Alvitez, M., Bernedo, G. (2021). Proyecto para producción y venta de Arroz de Coliflor [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658656
Camacho, S., Del, S., Eyzaguirre, M., Alvitez, M., Bernedo, G. Proyecto para producción y venta de Arroz de Coliflor [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658656
@misc{sunedu/3073699,
title = "Proyecto para producción y venta de Arroz de Coliflor",
author = "Bernedo Moreno, Gonzalo Diego",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The “The Coliflower” project has been developed thinking of people who want to take care of their health and make a significant change in their lives. Nowadays, it is evident that traditional rice is essential in family lunches and there are not many healthy foods, with nutrients that can replace it. For this reason, a business plan has been developed, which offers consumers the option of being able to replace conventional rice with a more nutritious option, with a similar flavor and versatility in its preparation. In addition, "The Coliflower" has integrated a marketing strategy, which seeks to interconnect users with the project's social networks, such as Facebook and Instagram in order to have a direct and close interaction and provide them with all the information and updates of the products. The project will incorporate its own mobile application, as well as a web page, where people will have the option to register and navigate through the interface. Through these platforms, people will be able to buy cauliflower rice without having to leave their home, paying faster and safer and discovering the varieties of dishes that can be made based on this product.
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