Citas bibligráficas
Montañez, C., Joaquin, K., Nuñez, D. (2019). Fabricación y comercialización de camas multifuncionales, en el distrito de Independencia – Lima [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/4024
Montañez, C., Joaquin, K., Nuñez, D. Fabricación y comercialización de camas multifuncionales, en el distrito de Independencia – Lima []. PE: Universidad Tecnológica del Perú; 2019. https://hdl.handle.net/20.500.12867/4024
@misc{sunedu/3035420,
title = "Fabricación y comercialización de camas multifuncionales, en el distrito de Independencia – Lima",
author = "Nuñez Espinoza, Daniel Jeanpier",
publisher = "Universidad Tecnológica del Perú",
year = "2019"
}
Today, the real estate sector is building smaller and smaller apartments due to the demand. Therefore, people should look for functional furniture that makes the most of the space; that in addition to being durable, they do not have a high price, so based on what CAPECO (2018) indicates, in the market study of buildings in Metropolitan Lima and Callao of the Peruvian Chamber of Construction, says that in the year 2014, the square meters of the departments corresponded to 108.15 m2, in 2015 the buildings adopted a size of 99 m2, in 2017 the construction size format dropped to 83 m2, and by 2018 it was they have reduced to 76 m2; It should be noted that those that had 141 m2, had a reduction of 7.74 per year, and those of 75.3 a reduction of 10.68, that is to say, on average, the size has been 108.15, and the average reduction has been of 9.21 (Annex 1). Likewise, we observe that according to the Association of Real Estate Companies of Peru, ASEI (Annex 1), that the projected demand of homes seeking to buy smaller apartments has increased, since by 2015 the homes seeking this format of buildings were of 2,910; increasing in 2016 to 3,201 households; in 2017 there were 3,521 households and in 2019 there were 4,260; For this year, 4,473 households that demand this type of housing are projected (smaller), and it is projected that for the coming years the trend will grow, therefore it can be said that in five years, by 2025 the number of households looking for small apartments in Lima will be 5,709. As for the life cycle of the product (small departments), it can be seen from the literature reviewed and that appears in the bibliography of this work, which is in the growth stage, since it is increasing and having more than 10 years, this prevents it from being part of the introduction phase, but neither can we say that it is in the maturity stage. Because the apartment bedrooms are not so spacious, people need to optimize spaces effectively and generally, they often look for furniture with characteristics that adapt to those needs. In the market study carried out, it was identified that the bed is the bedroom furniture that most people have in their homes. Currently, department stores offer conventional beds whose presentation is a box containing the product and a sheet with assembly instructions, the quality of the raw material for this type of product is not the best on the market. On the other hand, there are furniture shopping centers that have the advantage of grouping multiple suppliers who also sell conventional beds made with the best quality raw materials. However, their price is higher and they fail to fully meet the needs of the target audience. For this reason, the business idea presented in this document that consists of a multifunctional bed arises. It was so named because it has drawers at the bottom for storage, in addition to a multi-purpose tray; This product will be sold in a physical store located in the furniture shopping center "Mega Furniture" in the Independencia district. At the point of sale, customers will find a vendor who will show them the multifunctional beds that are on display. Also, they can choose the color and design of the product for subsequent manufacture. Finally, they will be able to access the additional product installation service for the amount of 15 soles; Because a strategic alliance will be implemented with another company, which will be in charge of sending one of its collaborators to perform this service.
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