Bibliographic citations
Cervantes, M., Nonato, P., Rodriguez, A. (2017). Elaboración y exportación de croquetas de lentejas al mercado de Guayaquil - Ecuador [Trabajo de suficiencia profesional, Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/1097
Cervantes, M., Nonato, P., Rodriguez, A. Elaboración y exportación de croquetas de lentejas al mercado de Guayaquil - Ecuador [Trabajo de suficiencia profesional]. PE: Universidad Tecnológica del Perú; 2017. https://hdl.handle.net/20.500.12867/1097
@misc{sunedu/3034773,
title = "Elaboración y exportación de croquetas de lentejas al mercado de Guayaquil - Ecuador",
author = "Rodriguez Mansilla, Augusto Eduardo",
publisher = "Universidad Tecnológica del Perú",
year = "2017"
}
This business project describes the reasons for the choice of product and the country of destination. There is an analysis of the various factors of the external environment that have implications for the choice of target market is presented. Besides, the consumer profile is analyzed, establishing the unsatisfied demand has to be covered, becoming in the first year (2018) 270 boxes of Croquet´s four times per year. Financial economic evaluation of project cash flows shows its feasibility in different scenarios. This study also aims to be a guide for future investors or technical students - university students interested in this industry and its relationship that it has in the world of foreign trade.
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