Citas bibligráficas
Escobal, A., (2019). Impacto en la expansión de mercados para el crecimiento comercial mediante las ferias internacionales de las Mypes exportadoras de café [Trabajo de investigación, Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/2860
Escobal, A., Impacto en la expansión de mercados para el crecimiento comercial mediante las ferias internacionales de las Mypes exportadoras de café [Trabajo de investigación]. PE: Universidad Tecnológica del Perú; 2019. https://hdl.handle.net/20.500.12867/2860
@misc{sunedu/3034317,
title = "Impacto en la expansión de mercados para el crecimiento comercial mediante las ferias internacionales de las Mypes exportadoras de café",
author = "Escobal Molina, Armando",
publisher = "Universidad Tecnológica del Perú",
year = "2019"
}
The presentation of this study aims to analyze the expansion of markets, for MYPES exporting Coffee through participation in international fairs, to have this development you need the competitiveness of the exporting companies to have a product premium quality. Since the main consumers of coffee are European countries and they are strict in rules with foreign product. In addition, production trends are presented where it is linked to global trade and consumption by formulating strategies that improve its performance. The main achievement to be achieved in this research is to determine the impact on the expansion of markets for commercial growth through international fairs on coffee exporting MYPES, as well as identify the benefits of participating in fairs International. To this end, the research question is as follows What is the impact on market expansion for trade growth through international coffee-exporting MYPES fairs? Since Peru is listed as one of the countries that owns the best coffee in the world. For this is intended to have strategies in the participation of international fairs attracting potential customers, market positioning, market expansion, etc. After this, coffee exporting MYPES are suggested to participate in international fairs and give added value in obtaining coffee with quality standards.
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