Citas bibligráficas
Ruitón, S., (2019). Impacto de las estrategias de comunicación usadas por FEROCAFENOP en la construcción de identidad cultural de sus integrantes, año 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14682
Ruitón, S., Impacto de las estrategias de comunicación usadas por FEROCAFENOP en la construcción de identidad cultural de sus integrantes, año 2016 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/14682
@misc{sunedu/3032259,
title = "Impacto de las estrategias de comunicación usadas por FEROCAFENOP en la construcción de identidad cultural de sus integrantes, año 2016",
author = "Ruitón Villanueva, Silverio",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The cultural diversity of the world is being influenced negatively by differents factors including the lack of interest of the States and globalization, caused of the native/indigenous and tribal peoples, lost her identity cultural and mainly since certain influences reach them, forcing the acceptance of the alien and foreign or the oblivion of the same. So the UN has urged States and organizations to take action on the matter, measures ranging from the Executive to administrative; precisely to be the second, the case in which is located the indigenous organization FEROCAFENOP, which was conducted this research, because this use communication strategies to build cultural identity in its members. The main objective of the research is to determine the impact of communication strategies used by FEROCAFENOP in the construction of cultural identity of its members. The present study responds to a simple descriptive research, with a focus cuantitativo; by which applied two methods of data collection, the first corresponds to the interview technique, applied to the officials of the Organization, which served as a basis for the identification of strategies used, correlation with the technique that was applied subsequently, could be that corresponding to a survey, which was applied to the members of the Organization positive and can thus determine the communication strategies used by FEROCAFENOP, had an impact in the construction of cultural identity of its members. Among the most important results of the study, it is concluded that the efficiency of the implementation of communication strategies used by FEROCAFENOP, is at a high level with a percentage of 68% of efficiency, in charge of the implementation of the rules, while the remaining 32% of deficiency on a level half. And in terms of level of cultural identity, there is evidence that 84% of women Member present a high level of cultural identity.
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