Bibliographic citations
Gonzáles, L., (2018). Relación entre la fidelización de clientes y el posicionamiento de marca de la empresa Transportes Cielo Azul en la ciudad de Cajamarca en el año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14761
Gonzáles, L., Relación entre la fidelización de clientes y el posicionamiento de marca de la empresa Transportes Cielo Azul en la ciudad de Cajamarca en el año 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14761
@misc{sunedu/3032133,
title = "Relación entre la fidelización de clientes y el posicionamiento de marca de la empresa Transportes Cielo Azul en la ciudad de Cajamarca en el año 2017",
author = "Gonzáles Carrasco, Liz Verónica",
publisher = "Universidad Privada del Norte",
year = "2018"
}
Customer loyalty is important process that can not go unnoticed within a service company it impossible to have a good customer experience and meet their needs are increasingly demanding, likewise generate a position in the consumer's mind that we allow customers to have to recognize and differentiate the company from competitors. Transportes Blue Sky has been in business 4 years and have not done any marketing strategy that will help to provide customer and positioning in the market today with better service. Thus this research has as its main objective to determine the relationship between customer loyalty and brand positioning of the company Transportes Blue Sky, also the quality of service provided will be analyzed and in turn know the positioning current company brand . The design is not applied experimental research - cross correlation and the method used is analytical. For data collection, a survey was applied to a sample of 379 clients, then processing data Microsoft Excel was used and for checking the final hypothesis the Pearson coefficient, the same who confirmed if there is a direct and significant relationship between customer loyalty and brand positioning in the company Transportes blue sky in the city of Cajamarca in 2017. Finally made relevant recommendations, where it is proposed that the company implements a process of customer loyalty by managing customer relationships, improving service quality as it is a key factor in the company also intends to increase brand awareness highlighting its value proposition, enabling it to highlight the face of competition.
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