Bibliographic citations
Mendoza, J., Sánchez, O. (2014). Estudio de prefactibilidad para la comercialización y exportación de arándano fresco al mercado de Vancouver – Canadá [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10783
Mendoza, J., Sánchez, O. Estudio de prefactibilidad para la comercialización y exportación de arándano fresco al mercado de Vancouver – Canadá [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/10783
@misc{sunedu/3027949,
title = "Estudio de prefactibilidad para la comercialización y exportación de arándano fresco al mercado de Vancouver – Canadá",
author = "Sánchez Kakiuchi, Oscar Edinson",
publisher = "Universidad Privada del Norte",
year = "2014"
}
In this report will be exposed a business plan for marketing and export of Blueberry to Vancouver Canada. This project was the need to meet the high demand for natural products with great benefits to health, so that bilberry is considered a "super fruit" for its high content of antioxidants, as well as minerals. That is why the Peruvian Blueberry has experienced in the last five years one of the fastest growing crops with the greatest potential in the overseas market. Furthermore, the Peru has competitive advantages over the rest of the world, not only for their land and climatic variety, but also has the added its geographical position, with annual seasons reverse. So we saw an opportunity to blueberries to enter Canada, not only for its regular use throughout the year but also in off-season periods in which descends importantly, the supply of fruit to these markets, with very good prices . Given all the above, this study demonstrated that our product is a fresh blueberry viable alternative export with very good return on investment, taking into account the COK 15.25% resulting the following financial ratios: VANE S/. 1.381.259 and TIRE 34,73%.
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