Bibliographic citations
Gordillo, A., (2021). Propuesta de mejora en la gestión logística para incrementar el nivel de ventas de la empresa Berdi Servicio Empresarial S. A. C, Trujillo 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/28302
Gordillo, A., Propuesta de mejora en la gestión logística para incrementar el nivel de ventas de la empresa Berdi Servicio Empresarial S. A. C, Trujillo 2020 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/28302
@misc{sunedu/3016098,
title = "Propuesta de mejora en la gestión logística para incrementar el nivel de ventas de la empresa Berdi Servicio Empresarial S. A. C, Trujillo 2020",
author = "Gordillo Bermúdez, Antonio Junior David",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The objective of this research was to determine the impact of a proposal for improvement in logistics management on the level of sales of the company Berdi Servicio Empresarial S.A.C, Trujillo 2020, the research was diagnostic and propositional, with a pre-experimental design. The sample consisted of the sales indicators for the year 2019 (pre-test) and the sales indicators for the year 2020 post-test. The instruments used were the sales level observation file, the sales monitoring file and a survey guide, interview, entrepreneurship to sell gas, Star Distributor that allow to know more about the sub-distributors to empower them and expand, in this way to expand the company sales. The results allow us to conclude: The current sales situation was diagnosed at Berdi Servicio Empresarial S.A.C. 2019, that the sale of the sub-distributors is 9577 balls compared to 1500 balls that the company sells directly, on the other hand, these averages showed a decrease in the last 3 years. A logistics improvement was carried out at Berdi Servicio Empresarial S.A.C., which consisted in the development of an inventory forecasting model, the development of a CRM system and the promotion of sales leadership at the points of sale. A free Bitrix 24 CRM software was used, and clients were trained in the use of the software so that they are more productive in their business management as clients, making them dedicate more to expanding the business than managing it, this work is automated and it is done in more detail with the software. The impact of the logistics improvement proposal on 2020 sales was evaluated economically and financially, which required an investment of S /. 46,400 and presented a NPV of S /. 105,256.66, an IRR on the investment of 164% and a B / C ratio = 2.27. Regarding the general objective of determining the impact of a logistics digitization proposal on the increase in sales at Berdi Servicio Empresarial S.A.C. sales increased by 41,916 units with an increase in profit of S /. 146,700.
This item is licensed under a Creative Commons License