Citas bibligráficas
Huamán, L., Moscoso, N., Saavedra, B., Aliaga, R., Canales, M. (2019). Sir walter: more pleasure, more relaxing [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626574
Huamán, L., Moscoso, N., Saavedra, B., Aliaga, R., Canales, M. Sir walter: more pleasure, more relaxing [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626574
@misc{sunedu/3008976,
title = "Sir walter: more pleasure, more relaxing",
author = "Canales Montoya, Maria Carmela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Most people recur to the consumption of cigarettes in search of pleasure and relaxation to calm the anxiety. It is known that these conventional cigarettes contain chemical additives that aggravate the health of people. In the following research work, the implementation of a cigarette without chemical additives made of the mapacho plant was evaluated, a product that is consumed in the Peruvian jungle, which can offer the same experience that a person has with a conventional cigarette. The final business model of the project and the validations that were made for each quadrant will be presented. Different experiments were carried out with people who smoke commercial cigarettes to validate if the product was accepted. Also, we realized that the mint flavor was requested when we offered the product in the experiments for which we decided to offer this new flavor. After validations and experiments, a final packaging was obtained with two presentations of cigarettes: traditional and mint. The sales of the final products were made through Facebook and directly with the people who already knew about the product. Finally, as a result of sales and expenses, plans and three-year projections of the budgets of the areas of operations, human resources, marketing, corporate social responsibility and finance were developed.
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