Citas bibligráficas
Quintana, Y., (2018). Material pop como herramienta de las promociones de venta de aceites en el punto de venta de los mercados de Lima Este [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623513
Quintana, Y., Material pop como herramienta de las promociones de venta de aceites en el punto de venta de los mercados de Lima Este [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623513
@misc{sunedu/3008092,
title = "Material pop como herramienta de las promociones de venta de aceites en el punto de venta de los mercados de Lima Este",
author = "Quintana Dávila, Yaniré Silvana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The main objective of this thesis is to identify the most effective POP material to notify cooking oil offers to women between 30 and 50 years old from the C socioeconomic status from eastern Lima. The carried out research had a mixed methodology, it comprised two kinds of research, the qualitative and the quantitative. The qualitative study was based on in-depth interviews with subject experts, market stall vendors and women between 30 and 50 years old of C socioeconomic status from eastern Lima. And, the quantitative study consisted in doing surveys with closed questions to the target audience. In the end, the obtained result showed that the offers doesn't reach the final consumer in the traditional markets, since they are mainly targeted to market stalls vendors. But, it was found that promotional gifts are the target audience preferred choice, regardless of which establishment the purchase is made. Furthermore, it was found that posters are the most influential POP material on women of C socioeconomic status between 30 to 50 years old from eastern Lima, this kind of POP material is so traditional that it is usually avoided because it has an extremely short exposure time at the establishment, because after a few days, a new poster is placed on top of it showing another brand's offer, leaving the promotion or message out of the target audience sight. This is why functional POP materials are being implemented, which benefits the seller and provides a better way to showcase the product.
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