Citas bibligráficas
Tucumango, O., (2014). Viabilidad económica y financiera de la empresa de transporte interprovincial de pasajeros "Expreso Tierra Dorada E.I.R.L" en la ruta San Miguel - Cajamarca y viceversa [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/4941
Tucumango, O., Viabilidad económica y financiera de la empresa de transporte interprovincial de pasajeros "Expreso Tierra Dorada E.I.R.L" en la ruta San Miguel - Cajamarca y viceversa [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/4941
@misc{sunedu/3006825,
title = "Viabilidad económica y financiera de la empresa de transporte interprovincial de pasajeros "Expreso Tierra Dorada E.I.R.L" en la ruta San Miguel - Cajamarca y viceversa",
author = "Tucumango Alcántara, Oscar David",
publisher = "Universidad Privada del Norte",
year = "2014"
}
ABSTRACT The current market of interprovincial passenger in the province of San Miguel , on the road to Cajamarca - San Miguel and viceversa, is neglected, no tardiness, discomfort, insecurity and poor customer focus, by companies that provide current the passenger service; this situation has led to most users feel dissatisfied with the service, creating a need in the population of san miguelina have a different service to make their travel, hence the idea arises create a company of interprovincial transport of passengers, with the trade name "Expreso Tierra Dorada" E.I.R.L to provide a differentiated service with customer focus, covering routes Cajamarca - San Miguel and viceversa, by providing security, comfort and punctuality, positioning in the minds of our customers as a serious and responsible company, generating economic benefits for the company and social welfare for the population san miguelina. In the development of this project, the objectives of this research , theories , studies and preliminary research on the quality and service in the interprovincial carriage of passengers, definition of economic and financial terms , the assumption is exposed, and methods used in the development of this work. Implementation of the proposed project, where political , economic and demographic factors analyzed was developed, studied competition, customers and suppliers, we analyzed the demand and supply of interprovincial passenger , was studied and designed the process map diagram and the technical part of the machinery, equipment and tools , the ability of the business, departure and arrival times , legal and tax factors , the organizational study , strategic planning was done , the plan marketing , the study of the costs necessary for the implementation of this project.
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