Citas bibligráficas
Narvaez, F., (2020). La Comunicación Estratégica Externa en la música: Conectando en la era digital [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655766
Narvaez, F., La Comunicación Estratégica Externa en la música: Conectando en la era digital [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655766
@misc{sunedu/3005265,
title = "La Comunicación Estratégica Externa en la música: Conectando en la era digital",
author = "Narvaez Suárez, Fabiola",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present work aims to analyze from a qualitative approach how specialists in the Peruvian music sector manage digital communication in musical projects (soloists or bands) during the pandemic. The music industry has gone through various changes and adaptations, in which communication has been in charge of maintaining that closeness with the fans at different stages. In the face of the Covid-19 pandemic, the industry has been affected and paralyzed around the world, indefinitely postponing major festivals and concerts. With live music performances being an important point of contact with the listener and the biggest source of income, music projects have had to adapt to the digital age to promote their music and connect with their fans. These points of contact with the consumer (listener) are constantly changing. This situation has forced music to adapt to the changes of digital transformation, making use of digital communication. To achieve the objective of the study, semi-structured interviews were conducted with Peruvian specialists with experience in the Peruvian and Latin American music sector.
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