Citas bibligráficas
Palomares, F., (2020). Percepción de los jóvenes universitarios homosexuales de las universidades privadas de Lima sobre su representación en la campaña ‘Amistad sin diferencias’ [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653680
Palomares, F., Percepción de los jóvenes universitarios homosexuales de las universidades privadas de Lima sobre su representación en la campaña ‘Amistad sin diferencias’ [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653680
@misc{sunedu/3005071,
title = "Percepción de los jóvenes universitarios homosexuales de las universidades privadas de Lima sobre su representación en la campaña ‘Amistad sin diferencias’",
author = "Palomares Valvas, Fabricio Manuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Social advertising has been carried out continuously in order to provide visibility to this group that in various situations is excluded from the media. However, advertising has repeatedly failed to convey an adequate image of this group. This research will analyze this representation of homosexuals from the perspective of this same audience. The study focuses on the campaign ‘Friendship without differences’ of the beer brand Pilsen Callao, which was the first appearance of homosexual characters in its advertising. This research has focused on the qualitative method and the case study approach. The research sample is young homosexual students from private universities in Lima and the information has been collected through semi-structured interviews.
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