Bibliographic citations
Justino, Y., (2020). La experiencia universitaria ante los escándalos de imagen y reputación de un representante académico [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/653869
Justino, Y., La experiencia universitaria ante los escándalos de imagen y reputación de un representante académico [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/653869
@misc{sunedu/3005039,
title = "La experiencia universitaria ante los escándalos de imagen y reputación de un representante académico",
author = "Justino Quinto, Yahaira Catherine",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Companies or public figures that have had a reputation/image crisis have managed to impact positively or negatively on the consumer experience. Within this problem, there is the founder of a private institution, who has been on the front page of the media since he announced his candidacy in the 2016 presidential elections in Peru. Therefore, the purpose of the research is to understand and describe the university experience of students in the face of the scandals of its founder. To this end, 15 students from the private university will be interviewed in depth and will be present during the period 2015-2016 onwards.
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