Citas bibligráficas
Briones, E., Ojanama, L. (2019). La planificación estratégica y su relación con las estrategias de promoción en la Panadería Celendín en la ciudad de Moyobamba, periodo 2017 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3516
Briones, E., Ojanama, L. La planificación estratégica y su relación con las estrategias de promoción en la Panadería Celendín en la ciudad de Moyobamba, periodo 2017 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/3516
@misc{sunedu/2845499,
title = "La planificación estratégica y su relación con las estrategias de promoción en la Panadería Celendín en la ciudad de Moyobamba, periodo 2017",
author = "Ojanama Ishuiza, Lloysi Marlene",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The following thesis titled as "Strategic planning and its relationship with promotion strategies in Celendín Bakery in the city of Moyobamba, 2017" aims to determine the relationship of strategic planning and promotion strategies in Celendín Bakery of Moyobamba city, in 2017; the following is an applied research, in a correlational research level, of non-experimental cross-sectional design study, with a sample of 56 clients. Among the results it was observed that in the Celendín Bakery of the city of Moyobamba in the 2017 period, the Planning Strategy regarding to its implementation dimension is 45% bad and the Promotion Strategies regarding the sales promotion dimension is good at 68%, in addition Pearson's correlation coefficient was 0.725, which shows that there is a positive average correlation between the variables "Strategic planning" and "Promotion strategies", He also observed that the significance is 0.023 which is less than 0.05, that is to say, both variables are significantly related. Due to the above, it was concluded that strategic planning is related to promotion strategies in a 52.56% positive correlation being so that the research hypothesis (H1) was accepted, which states that “Strategic planning is related positively with the promotion strategies at Celendín Bakery in the city of Moyobamba, in the period 2017”.
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