Citas bibligráficas
Panduro, G., Mozombite, C. (2017). Evaluación de la administración de las relaciones con los clientes (CRM) y la fidelización de clientes de la Cooperativa San Martín de Porres de la ciudad de Tarapoto, durante el primer semestre del 2015 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3047
Panduro, G., Mozombite, C. Evaluación de la administración de las relaciones con los clientes (CRM) y la fidelización de clientes de la Cooperativa San Martín de Porres de la ciudad de Tarapoto, durante el primer semestre del 2015 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2017. http://hdl.handle.net/11458/3047
@misc{sunedu/2844843,
title = "Evaluación de la administración de las relaciones con los clientes (CRM) y la fidelización de clientes de la Cooperativa San Martín de Porres de la ciudad de Tarapoto, durante el primer semestre del 2015",
author = "Mozombite Pashanase, Christian",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2017"
}
The following work of investigation has is entitled "Evaluation of Customer Relationship Management (CRM) and Customer Loyalty of the San Martín de Porres Cooperative of the City of Tarapoto, during the First Semester of 2015", in the We want to determine the relationship between Customer Relationship Management (CRM) and Customer Loyalty of the San Martín de Porres Cooperative, which, with the support of its specific objectives, achieved this goal, in which the inductive method Because of particular premises to conclude in a general, and the design was descriptive correlational, since they were not manipulated any of the variables, and only they were described as they are, this is how the existing relation was described. A total of 305 clients were sampled, through the application of questionnaires for data collection and with the help of the Excel and SPSS programs (Statistical Package for Social Sciences), it was possible to determine that there is a direct and significant relationship, Resulting in 0.792 greater than 0.05, and this concludes that the greater the Customer Relationship Management (CRM), the better Customer Loyalty will be.
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