Citas bibligráficas
Cieza, J., Dominguez, P. (2018). Nivel de efectividad de la estrategia de publicidad digital “Mamá lo hace por ti, hazlo por ella” de la marca Record S.A., entre las madres de familia del N.S.E. B–C de la ciudad de Trujillo, 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13896
Cieza, J., Dominguez, P. Nivel de efectividad de la estrategia de publicidad digital “Mamá lo hace por ti, hazlo por ella” de la marca Record S.A., entre las madres de familia del N.S.E. B–C de la ciudad de Trujillo, 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13896
@misc{sunedu/2809307,
title = "Nivel de efectividad de la estrategia de publicidad digital “Mamá lo hace por ti, hazlo por ella” de la marca Record S.A., entre las madres de familia del N.S.E. B–C de la ciudad de Trujillo, 2018",
author = "Dominguez Calle, Priscila Leonor",
publisher = "Universidad Privada del Norte",
year = "2018"
}
ABSTRACT The world advances immersed in the sustained development of Information and Communication Technologies (ICT). Everything is related to this phenomenon, whether at a public or private level. In the latter, there are many business initiatives that rely on ICT, knowing their dissemination and penetration in today's society. The information flows bilaterally, since it allows interacting with those who provide content, with those who receive it. This is particularly relevant for the development of social networks such as Twitter, Instagram or Facebook to name the best known. Therefore, with a number of opportunities offered by ICT, is that the company Record, supplier of kitchen products in general for domestic use, relies on it. In particular in the use of the social network (Facebook), to interact with the customers of this company. In this sense, the research entitled, Level of effectiveness of the digital advertising strategy "Mom Makes It For You, Do It For Her", Record Brand S.A., among mothers of family N.S.E. "B" - "C" of the city of Trujillo, proposed as a research objective to determine how relevant is the use of this advertising strategy and its level of effectiveness .. In this sense, the research work was based on a design not experimental, transversal and descriptive to carry out the research. A sample was taken, not randomly and intentionally, from 151 inhabitants of the city of Trujillo and followers of the company's Facebook page. Where, a questionnaire of questions with multiple selection and closed answers was applied. Subsequently, a descriptive statistical analysis was carried out, which confirmed the hypothesis under study. The same concluded that the digital advertising strategy, if influences to achieve the recruitment and customer loyalty of the company Record. KEYWORDS: Information and communication technologies, digital advertising strategy.
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