Citas bibligráficas
Perez, E., (2018). La campaña publicitaria y su relación con el posicionamiento de los servicios que brinda el centro de investigación y tecnología mecánica ITM [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13719
Perez, E., La campaña publicitaria y su relación con el posicionamiento de los servicios que brinda el centro de investigación y tecnología mecánica ITM [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13719
@misc{sunedu/2808371,
title = "La campaña publicitaria y su relación con el posicionamiento de los servicios que brinda el centro de investigación y tecnología mecánica ITM",
author = "Perez Gutierrez, Esther Agripina",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The present work has been carried out with the purpose of the Advertising Campaign and its relation with the Positioning of the services offered by the Research Center and Mechanical Technology - ITM, in the city of Trujillo 2018. The problem formulated for the investigation was: Is there a relationship between the advertising campaign and the positioning of the services offered by the Research Center and Mechanical Technology - ITM, Trujillo 2018? and it was raised as a hypothesis: if there is a relationship between the advertising campaign and the positioning of the services offered by the Research Center and Mechanical Technology - ITM, Trujillo 2018. Likewise, the general objective of the research was to determine the relationship that exists between the advertising campaign and the location of the services offered by the Research Center and Mechanical Technology - ITM, in the city of Trujillo, in 2018. It had a population of 1055 students and a sample of 343 students. At present, the research has used the Correlational design, belonging to the preexperimental descriptive designs. As for the techniques used in the survey and interview; and like the instruments, the questionnaire and the interview guide. The following was obtained as a result: there is a direct relationship between the advertising campaign and the positioning of the services offered by the Research Center and Mechanical Technology - ITM, in the city of Trujillo, in 2018, regarding the evaluation of the advertising campaign has been from the point of view of the users rated as bad, with respect to the level of positioning it was determined that it was at a medium level.
IMPORTANTE
La información contenida en este registro es de entera responsabilidad de la universidad, institución o escuela de educación superior que administra el repositorio académico digital donde se encuentra el trabajo de investigación y/o proyecto, los cuales son conducentes a optar títulos profesionales y grados académicos. SUNEDU no se hace responsable por los contenidos accesibles a través del Registro Nacional de Trabajos de Investigación – RENATI.