Citas bibligráficas
Sosaya, M., Ferradas, L. (2018). Oportunidad de negocio para la exportación de galletas de quinua de la empresa Galletera del Norte S.A.C. hacia el mercado de Tailandia desde la provincia de Trujillo – Perú, 2016-2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13590
Sosaya, M., Ferradas, L. Oportunidad de negocio para la exportación de galletas de quinua de la empresa Galletera del Norte S.A.C. hacia el mercado de Tailandia desde la provincia de Trujillo – Perú, 2016-2020 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13590
@misc{sunedu/2806412,
title = "Oportunidad de negocio para la exportación de galletas de quinua de la empresa Galletera del Norte S.A.C. hacia el mercado de Tailandia desde la provincia de Trujillo – Perú, 2016-2020",
author = "Ferradas Horna, Luis Jorge Félix",
publisher = "Universidad Privada del Norte",
year = "2018"
}
This descriptive research study has the general objective to identify the business opportunity to export quinoa cookies from the company “Galletera del Norte SAC” to market in Thailand, from the province of Trujillo - Peru, 2016-2021. This investigation is methodologically quantitative approach. This research project was born in view of the growing demand and interest from international markets principally the ASEAN to acquire quality products from around the world, the chosen market is Thailand, seeks to identify opportunities for success of Peruvian exports of quinoa cookies in this market. Proceeded to analyze the profile of the Thai consumer, the evolution of the number of exporting companies and the number of tariff headings used for the export of biscuits to that market, it was also analyzed the historical behavior of Peruvian exports of biscuits was analyzed for the period 2009 - 2013, in order to demonstrate that Thailand is an attractive market for Peruvian exports of quinoa cookies and a sustained potential customer. It was concluded that the existence of a system of tariff preferences helps to improve the elaboration of strategies of penetration of the product to the international market using promotions, trade fairs, tastings and advertising; Also Thailand provides easier access to export product to their country, thus allowing the Thai market represents a business opportunity for Peruvian exports of biscuits, according to experts interviewed this facts reaffirm that this advantages should be used by the peruvian exporters for success in this market.
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